+ Much Lower Prices Than Competition
+ FREE Trial Period for 5 frames
- Less Quality Than Competition
- Mixed Reviews for Return Service
After a thorough review of EyeBuyDirect, it’s clear that the key to success is their value and variety. There are endless options of styles, colors, lenses and features to choose from, and they all have the promise of durability and customer service.
Also offering a much lower price for glasses that look identical to designer brands, EyeBuyDirect.com continues to demonstrate immense value to their customers.
Founded in 2005, EyeBuyDirect.com is an online eyeglasses retailer that aims to please customers with a wide variety of stylish lenses at unbeatable prices. They offer frames that start at just $6 – a fraction of the cost of other eyewear retailers.
For EyeBuyDirect, the key to offering low prices is their vertically integrated company structure. They cut out the middle man – producing all of their products in-house and selling directly to consumers without reliance on wholesalers or retail shops.
Entrepreneur Roy Hessel is the brains behind the operations of EyeBuyDirect. He founded the eyewear company with one vision in mind: to make eyewear globally accessible. He certainly has the expertise needed to run a large eyewear company. In addition to being the Founder and CEO of EyeBuyDirect, Hessel is also the CEO of the Clearly Group.
How is it possible for one man to be the CEO of multiple eyewear companies? Although not overtly apparent from browsing the EyeBuyDirect website, the majority stakeholder of the company is eyewear giant Essilor. In 2014, Essilor purchased Clearly’s parent company, Coastal Contacts, Inc., for $445M.
While EyeBuyDirect has established itself as a unique brand among the Essilor conglomerate, Hessel’s expertise and the guidance from Essilor are clearly contributing to the global success of the brand.
Because it operates purely online, EyeBuyDirect operates under a “customer first” mentality, ensuring that customers have all the information they need to complete their purchase. The website seamlessly integrates product photography with video guides that educate and inform customers.
To help customers make the best decision, we found in our EyeBuyDirect.com review they offer EYETRY, a virtual mirror that allows you to upload photos and “try on” different frames. It generates product recommendations and allows you to compare different frames.
EyeBuyDirect customers are also able to view frames from multiple angles, read reviews and filter based on their preferences of size, rim, shape, material and color. Overall, the shopping process is simple and user-friendly.
For $4, buyers can include premium packaging with their glasses, which includes a case, microfiber cloth and mini screwdriver.
In order to keep prices affordable, EyeBuyDirect does make a few sacrifices. Frames can take up to 2 weeks to ship, some customers report. Free shipping is available in the U.S. on orders over $100, but with such low prices, you may need to foot the bill for shipping if you’re purchasing one pair of glasses.
However, their innovation and commitment to product quality makes it well worth a longer wait and incurring a shipping cost.
One example of their recent innovation is Eyezen, a lens technology pioneered by Essilor and sold exclusively through EyeBuyDirect. Created with the tech-savvy millennial consumer in mind, Eyezen lenses protect eyes against the strain that comes with staring at digital screens.
EyeBuyDirect’s overall values of providing affordable glasses for everyone suggest that they care about their customers. It’s part of who they are, and their commitment to social responsibility is no different.
The company aims to help 2.5 billion people worldwide who need vision correction. They do this through charity donations and donating glasses to organizations like The Lions Club. By combining these donations with their existing low prices, EyeBuyDirect.com aims to ensure that financial strains should never prevent someone from access to the eyewear they need.
Our EyeBuyDirect Review
Style, variety, innovation and a $6 price tag? It may sound too good to be true. Our EyeBuyDirect review will focus on the 5 key elements that matter most to consumers: lens quality, frame quality, style, customer service and price.
We’ll turn over every stone to uncover what customers are really saying about the brand aiming to revolutionize the way the world buys eyewear and make it accessible to all.
EyeBuyDirect Lens Quality – 10/10
EyeBuyDirect believes in their lenses so much, they’ll replace your glasses if they break in the first 365 days.
In addition to the digital screen protection lenses, EyeBuyDirect offers transition, single vision, bifocal and free-form progressive lenses. In order to keep prices low, EyeBuyDirect offers several options for customers to customize their level of lens quality.
Our EyeBuyDirect review found they offer a wide array of glasses types for those that need prescriptions
Anti-scratch and anti-glare coatings are included in all lenses. For additional features, customers can choose which options they want. Basic lenses have a quality 1.57 index, while the advanced lenses are a quality 1.67 index. You can add UV protection and also choose to add different lens tints. There is no shortage of customization option for your lenses.
Because they are selecting each feature, customers know exactly what to expect from their lens quality, and EyeBuyDirect offers several helpful videos to help you choose lens features that are best for you.
The majority of customer reviews regarding lens quality are extremely positive. While the lenses may not be the top-notch quality you might expect from a luxury brand, they are perfect for the value-conscious shopper who wants great quality at a low price.
EyeBuyDirect Frame Quality – 10/10
Similar to their lenses, EyeBuyDirect.com offers an array of frame options to fit a wide variety of styles and budgets. Their frame styles include full rim, semi rim and rimless frames.
The majority of frames are full rim, meaning they fully encompass the lens. These frames offer maximum support and are generally the sturdiest style of frame. The EyeBuyDirect review offers a variety of materials to choose from, including wood texture, plastic, metal and titanium.
Semi-rim and rimless frames come in metal and titanium. While they are great for minimalistic style, rimless glasses are more fragile. They are still included in EyeBuyDirect’s warranties, however.
EyeBuyDirect’s customer loyalty is a testament to their frame’s quality and durability. Many customers keep coming back after reporting that their glasses have held up for years, even longer than some designer frames. Of course, this requires carefulness on the part of the owner. Any frames are bound to break if you’re not taking proper care of them.
Again, the quality is very relative to the price. EyeBuyDirect offers a $6 pair of plastic frames that are 12g, which are great for a back-up pair but most likely won’t withstand any major drops or rough handling.
On the other hand, the $70 pair of hand crafted and made of premium Italian acetate and high quality hinges can be expected to have significantly higher quality.
Product descriptions are always clear and detailed, so there should be no surprises when your new glasses come in the mail. The higher price range you move into, the higher quality you can expect the glasses to be.
EyeBuyDirect Style – 10/10
EyeBuyDirect.com certainly does not sacrifice style or variety; they offer both. Offering glasses and sunglasses for men, women and kids, there is a large assortment of options to choose from to fit everyone’s preferences.
From basic black-rimmed rectangular framed to the edgy matte-blue oval Enzo sunglasses, EyeBuyDirect reviews appeals to all genders, ages and style preferences.
EyeBuyDirect.com isn’t just an industry follower, however. It’s clear that they invest in the branding efforts to market themselves as a young, cool and stylish brand. They collaborate with creative influencers to create custom collections, such as #hercrush, which celebrates inspirational and unique women. New styles and collections are released frequently, highlighting the latest trends.
In everything they do, EyeBuyDirect celebrates individuality. Since they sell glasses globally, they have enough variety to satisfy diverse style needs. There are very few styles that you won’t find at EyeBuyDirect.
EyeBuyDirect Customer Service – 9/10
EyeBuyDirect aims to make the shopping process easy for customers every step of the way, and it’s clear they take this commitment to customer satisfaction seriously. They offer several different product guarantees.
Within 14 days, if customers are dissatisfied for any reason with the product, they can return for free and receive a full refund or exchange. They also have a 365-day product guarantee. If there are any manufacturing defects that occur within the first year, EyeBuyDirect will replace them for a new pair at equal value.
Their commitment to customer service goes beyond just product guarantees. The brand is active on social media and responds quickly to any customer concerns. With such a large customer base, there are bound to be a few dissatisfied customers. EyeBuyDirect responds promptly to any frustrated customer and does everything they can to address the issue.
However, the negative customer feedback is few and far between. Of the 664 reviews posted to the brand’s Facebook page, over 84% are 4-5 stars. Customers are happy to give praise to the service they receive from EyeBuyDirect.
Of course, no one is perfect. EyeBuyDirect.com was the victim of a security breach in 2015, when they announced that some of their customers’ personal information, including credit card information, may have been compromised.
During the incident, EyeBuyDirect’s customer service team was transparent, honest and offered a free year of identity theft protection to individuals who were affected. Overall, it doesn’t seem as if the security breach has done much damage to the brand’s reputation for excellent customer service and product quality.
EyeBuyDirect Price – 9.5/10
EyeBuyDirect boasts frames starting at $6. In reality, their frames can range in price, and adding additional styling features can drive up the price you pay.
However, there simply isn’t another brand who can offer the balance between price and quality that EyeBuyDirect does. It is a “more bang for your buck” brand – with options to satisfy every price range. This is what keeps customers coming back to purchase more frames (You can never have too many, after all.)
EyeBuyDirect review is often cited as the place to go if you want to look like you’re wearing designer lenses without paying the price tag.
The Warby Parker “Watts” frame, starting at $95
EyeBuyDirect’s “Chillax” frame, starting at $15
EyeBuy Direct Review Final Thoughts
After thorough review, it’s clear that the key to EyeBuyDirect’s success is their value and variety. There are endless options of styles, colors, lenses and features to choose from, and they all have the promise of durability and customer service.
If you care about high-end, name brand frames, this may not be the place for you. But if you want great style at an even better value, our EyeBuyDirect review found them to be an excellent option. Chances are you’ll actually spend more than the $6 they advertise after adding lenses, shipping costs and additional features, but the price you do end up paying will still be much less than competitors of a comparable style and quality.